is a copywriter.
Can name most things. Brands, businesses, products, services, mascots, mini golf courses, cocktails, pizzas. Once named a metre-long hotdog.
Can create charming personalities for brands (or non-charming personalities if that’s preferable). Can create a tone of voice and verbal personality for a brand that speaks to its audience exactly as it’s meant to. Can put it all in a neat little set of guidelines.
Can come up with ideas and words for campaigns — for billboards, bus stops, digital spots, that kinda thing. Can sometimes even win awards for them.
Can write brand lines, strap lines, silly little lines for big bright neon signs. Can spin sentences for websites and scripts for animations. Can make complicated things easy to understand.
Well, most things.